.Beyonce Unveiled As The New Face Of H&M S ummer Collection,See A Picture Of The Ad Campaign

The billboard campaign was shot in the Bahamas by Dutch photography duo Inez & Vinoodh, while the ad - featuring Beyoncé's new track Standing On The Sun - was directed by Jonas Åkerlund. "It was a beautiful shoot on a tropical island," said Beyoncé. "It felt more like making a video than a commercial."
And according to H&M's Head of Design, Ann-Sofie Johansson, the star didn't just make the clothes look good: "What makes these pieces even more special is that Beyoncé herself had input into the design, and they are full of her own personal style.” The collection goes on sale at the beginning of May in H&M stores worldwide and online.