As an individual born a little over three decades ago, never have I come across an advert by St Louis Sugar, be it in the print or electronic media.
Never have I seen their Marketing Representatives campaigning all over town, no fliers shared, no Billboards mounted, nothing. Many a companies have tried this cubed sugar format, yet most households still opt for St Louis.
What have they done to get a hold of Nigerians like this? What is/are their strategies? The company, we are sure does not bother to budget for ad campaigns, they are not even leveraging on social media. Never been repackaged. Just plain old St Louis. A brand without competition so to speak.
Or has anyone seen an advert of this evergreen product? Kindly share.
No comments:
Post a Comment